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Colour Trend Alert: Ladieswear AW24


This autumn/winter season, rich, dark and moody jewel tones are in - and none more so than the trifecta of elegance that is burgundy, plum and teal. With deep, vivid colour that simply oozes luxury, you’re sure to look sophisticated in these shades no matter what you’re up to.

Want to make your mark on these must-have hues this winter? Browse our favourite jewel tones below.

Beautiful Burgundy

A classic for a reason, burgundy is a popular choice for autumn and winter clothing. Perfect for festive occasions and everyday wear, why not try wearing burgundy this season?

Editor’s picks

Parka Style Jacket with Detachable Hood - LA469

Parka Style Jacket with Detachable Hood

Also available in Navy and Light Blue.

FROM £55

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Turtle Neck Dress - LS640

Turtleneck Dress

Also available in Blue and Green.

FROM £32

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Nautical Wide Fit Leather Loafer - LJ563

Nautical Wide Fit Leather Loafer

Also available in eight other colours.

FROM £28

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Tasteful Teal

A stunning contrast to the familiar reds and greens of the festive season, teal is the perfect choice to ensure you stand out from the crowd. Reminiscent of icy weather and stormy seas, this hue is a winter winner.

Editor's Picks

Two Button Plain Design Coat - LA490

Two Button Plain Design Coat

Also available in Burgundy.

FROM £60

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Roll Neck Jumper - LD550

Roll Neck Jumper

Also available in Grey Marl and Lavender.

FROM £20

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Lined Soft Jersey Skirt - LP389

Lined Soft Jersey Skirt

Also available in Black and Burgundy

FROM £25

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Plush Plum

Just like a festive plum pudding, this shade is a sweet treat for all to enjoy. With regal tones of opulence and luxury, put together an outfit fit for a queen in this stunning colour.

Emreco Tailored Lined Boucle Jacket - LR124

Emreco Tailored Lined Boucle Jacket

Also available in Black, Blue and White

FROM £50

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Thermal Lined Pull On Jersey Trousers - LT271

Thermal Lined Pull On Jersey Trousers

Also available in Black, Charcoal and Navy

FROM £25

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Regatta Waterproof Hydrafort Fabric Jacket

Regatta Waterproof Hydrafort Fabric Jacket

Also available in Cabernet Red, Denim Blue and Taupe.

FROM £65

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Winter jewel tones at Chums

Like what you see? There’s plenty more where that comes from. This year, jewel tones really are the gift that keeps on giving, with a wide range of outfit combinations to keep you looking and feeling great. Explore our ladies’ collection today.


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